Goldene Momente – A Wedding Photography Website & Admin Dashboard
Goldene Momente – A Wedding Photography Website & Admin Dashboard
Objective:
Design a visually captivating website and a robust admin dashboard for a wedding photography business to enhance user experience, streamline operations, and boost engagement.
Target Users:
Clients searching for wedding photography services, and the company’s admin team managing operations.
Key Outcomes:
✔ A responsive website showcasing portfolio, packages, and contact details. ✔ Interactive dashboard for streamlined admin workflows. ✔ Enhanced client experience through intuitive design and storytelling.
My Role:
UX & UI Designer
As a UX Designer & User Researcher, I was responsible for:
✔ Conducting research on wedding photography websites to identify design trends and user expectations. ✔ Creating user personas and journey maps to improve the customer experience. ✔ Designing wireframes and responsive prototypes for both desktop and mobile versions in Figma. ✔ Developing a design system, including color palette, typography, and icons, to ensure brand consistency. ✔ Crafting a dynamic admin dashboard for tracking leads, editing progress, customer engagement, financial overviews, and more. ✔ Implementing usability testing to refine interactive elements for clarity and functionality. ✔ Ensuring seamless integration between the website and dashboard, optimizing efficiency for the admin team.
Goldene Momente – A Wedding Photography Website & Admin Dashboard
Objective:
Design a visually captivating website and a robust admin dashboard for a wedding photography business to enhance user experience, streamline operations, and boost engagement.
Target Users:
Clients searching for wedding photography services, and the company’s admin team managing operations.
Key Outcomes:
✔ A responsive website showcasing portfolio, packages, and contact details. ✔ Interactive dashboard for streamlined admin workflows. ✔ Enhanced client experience through intuitive design and storytelling.
My Role:
UX & UI Designer
As a UX Designer & User Researcher, I was responsible for:
✔ Conducting research on wedding photography websites to identify design trends and user expectations. ✔ Creating user personas and journey maps to improve the customer experience. ✔ Designing wireframes and responsive prototypes for both desktop and mobile versions in Figma. ✔ Developing a design system, including color palette, typography, and icons, to ensure brand consistency. ✔ Crafting a dynamic admin dashboard for tracking leads, editing progress, customer engagement, financial overviews, and more. ✔ Implementing usability testing to refine interactive elements for clarity and functionality. ✔ Ensuring seamless integration between the website and dashboard, optimizing efficiency for the admin team.
Goldene Momente – A Wedding Photography Website & Admin Dashboard
Objective:
Design a visually captivating website and a robust admin dashboard for a wedding photography business to enhance user experience, streamline operations, and boost engagement.
Target Users:
Clients searching for wedding photography services, and the company’s admin team managing operations.
Key Outcomes:
✔ A responsive website showcasing portfolio, packages, and contact details. ✔ Interactive dashboard for streamlined admin workflows. ✔ Enhanced client experience through intuitive design and storytelling.
My Role:
UX & UI Designer
As a UX Designer & User Researcher, I was responsible for:
✔ Conducting research on wedding photography websites to identify design trends and user expectations. ✔ Creating user personas and journey maps to improve the customer experience. ✔ Designing wireframes and responsive prototypes for both desktop and mobile versions in Figma. ✔ Developing a design system, including color palette, typography, and icons, to ensure brand consistency. ✔ Crafting a dynamic admin dashboard for tracking leads, editing progress, customer engagement, financial overviews, and more. ✔ Implementing usability testing to refine interactive elements for clarity and functionality. ✔ Ensuring seamless integration between the website and dashboard, optimizing efficiency for the admin team.
Research Overview for Practice Portfolio
As part of my creative development journey, I undertook the design of a comprehensive website and dashboard system for a wedding photography company, Goldene Momente. This practice project serves as an opportunity to hone my skills in UI/UX design, interactive systems, and data visualization, while showcasing real-world applications.
As part of my creative development journey, I undertook the design of a comprehensive website and dashboard system for a wedding photography company, Goldene Momente. This practice project serves as an opportunity to hone my skills in UI/UX design, interactive systems, and data visualization, while showcasing real-world applications.
Approach to Research:
✔ I analyzed industry leaders to identify trends, features, and design aesthetics that resonate with target audiences.
✔ I reviewed how potential clients interact with websites, particularly focusing on portfolio showcases and package comparisons.
✔ I studied data management tools to determine the most effective way to track leads, manage projects, and ensure smooth operations for business owners.
✔ I analyzed industry leaders to identify trends, features, and design aesthetics that resonate with target audiences.
✔ I reviewed how potential clients interact with websites, particularly focusing on portfolio showcases and package comparisons.
✔ I studied data management tools to determine the most effective way to track leads, manage projects, and ensure smooth operations for business owners.
Practical Application:
This research phase led to the creation of a hypothetical company, Goldene Momente, with its own website and dashboard. By treating this project as a real-world client scenario, I explored solutions that are both functional and visually appealing.
This research phase led to the creation of a hypothetical company, Goldene Momente, with its own website and dashboard. By treating this project as a real-world client scenario, I explored solutions that are both functional and visually appealing.
Design Thinking Process
Empathize
I identified the needs of two main user groups:
Clients: Couples seeking professional wedding photography services.
Admins: Team members managing workflows and business operations.
Approach:
✔ Analyzed wedding photography websites for client engagement strategies.
✔ Studied admin dashboards from similar industries to identify key features like lead tracking.
✔ Pinpointed challenges: scattered workflows, unengaging interfaces, and incomplete dashboards.
Define
Based on research, I outlined challenges:
For Clients: Create an intuitive, visually appealing website.
For Admins: Design a dashboard that simplifies operations and provides real-time insights.
Objectives:
✔ Optimize user experience for desktop and mobile.
✔ Streamline workflow tracking for efficiency.
Ideate
Generated solutions:
✔ Responsive Website: Portfolio showcase, package details, and intuitive navigation.
✔ Interactive Dashboard: Features for lead tracking, editing workflows, financial insights, and client retention.
Prototype
Created:
✔ Low-fidelity wireframes for layouts.
✔ Design system with cohesive colors, typography, and icons.
✔ Interactive Figma prototypes for desktop and mobile.
Test
Shared prototypes with users and gathered feedback on:
✔ Website navigation clarity.
✔ Dashboard functionality and usability.
✔ Visual appeal and brand consistency.
Outcome: Refined button placements, color contrasts, and data visualization for a smoother user experience.
Empathize
I identified the needs of two main user groups:
Clients: Couples seeking professional wedding photography services.
Admins: Team members managing workflows and business operations.
Approach:
✔ Analyzed wedding photography websites for client engagement strategies.
✔ Studied admin dashboards from similar industries to identify key features like lead tracking.
✔ Pinpointed challenges: scattered workflows, unengaging interfaces, and incomplete dashboards.
Define
Based on research, I outlined challenges:
For Clients: Create an intuitive, visually appealing website.
For Admins: Design a dashboard that simplifies operations and provides real-time insights.
Objectives:
✔ Optimize user experience for desktop and mobile.
✔ Streamline workflow tracking for efficiency.
Ideate
Generated solutions:
✔ Responsive Website: Portfolio showcase, package details, and intuitive navigation.
✔ Interactive Dashboard: Features for lead tracking, editing workflows, financial insights, and client retention.
Prototype
Created:
✔ Low-fidelity wireframes for layouts.
✔ Design system with cohesive colors, typography, and icons.
✔ Interactive Figma prototypes for desktop and mobile.
Test
Shared prototypes with users and gathered feedback on:
✔ Website navigation clarity.
✔ Dashboard functionality and usability.
✔ Visual appeal and brand consistency.
Outcome: Refined button placements, color contrasts, and data visualization for a smoother user experience.
Empathize
I identified the needs of two main user groups:
Clients: Couples seeking professional wedding photography services.
Admins: Team members managing workflows and business operations.
Approach:
✔ Analyzed wedding photography websites for client engagement strategies.
✔ Studied admin dashboards from similar industries to identify key features like lead tracking.
✔ Pinpointed challenges: scattered workflows, unengaging interfaces, and incomplete dashboards.
Define
Based on research, I outlined challenges:
For Clients: Create an intuitive, visually appealing website.
For Admins: Design a dashboard that simplifies operations and provides real-time insights.
Objectives:
✔ Optimize user experience for desktop and mobile.
✔ Streamline workflow tracking for efficiency.
Ideate
Generated solutions:
✔ Responsive Website: Portfolio showcase, package details, and intuitive navigation.
✔ Interactive Dashboard: Features for lead tracking, editing workflows, financial insights, and client retention.
Prototype
Created:
✔ Low-fidelity wireframes for layouts.
✔ Design system with cohesive colors, typography, and icons.
✔ Interactive Figma prototypes for desktop and mobile.
Test
Shared prototypes with users and gathered feedback on:
✔ Website navigation clarity.
✔ Dashboard functionality and usability.
✔ Visual appeal and brand consistency.
Outcome: Refined button placements, color contrasts, and data visualization for a smoother user experience.
Personas
Wireframes - Desktop & Mobile
The wireframes showcase the core layout and structure for the Goldene Momente website and dashboard. They highlight key sections like the homepage, portfolio gallery, packages, contact page, and dashboard panels for admin features. Designed for desktop and mobile, they ensure responsive navigation and intuitive user experience across all devices.
Design System
Color Palette
Iconography
Typography
Admin Dashboard: Key Features and Highlights
Prototype - Primary Website
The primary website prototype for "Goldene Momente" is designed to deliver a seamless and engaging experience for wedding photography clients. It includes key sections such as the homepage, featuring elegant storytelling, a dynamic portfolio gallery showcasing past projects, a detailed packages section for comparing services and a clear contact page for inquiries.
The prototype is fully responsive, ensuring consistent functionality and aesthetics across desktop and mobile devices. Designed with user-centric navigation, it prioritizes visual appeal and intuitive usability.
