Project Details
Project: Meet Frida – An Immersive AR Experience
Project Type:
Overview:
My Role:
Contributions:
Key Responsibilities:
User Flow
User Journey
Stakeholder's 2nd Feedback
After the second feedback session with the stakeholder, it was assured to use the room around us more in our concepts. The feature of being able to place Frida Kahlo’s art pieces digitally on walls was added. It was also decided to make the interaction more understandable for a wider audience.
Initial Hypothesis
In the hypothesis session the most crucial features (blue stickies) were identified. Additionally, proposed outcomes (red stickies) for the were defined for the respective feature. The yellow stickies determine which persona will benefit the most of the given feature and outcome.
Created MVP From Hypothesis
The hypothesis table served as a foundation for creating the most valuable product. (MVP) This describes a reduction of features to the two most significant core-features, from which it is believed the project would not work without. It is then used to create the first prototype.
Analogue Object: Painting Canvas
The analogue object in our AR experience is a 7.5 cm x 7.5 cm painting canvas, featuring Frida Kahlo’s self-portrait. This physical canvas serves as a tangible bridge between the real and digital worlds, allowing users to scan it with their smartphone. Once scanned, an interactive AR experience unfolds, bringing Frida Kahlo’s art and story to life in 3D. The canvas enhances immersion, making the AR interaction feel personal and engaging while preserving the essence of traditional art in a modern, mixed-reality format. This seamless blend of physical and digital realms creates a unique storytelling experience for users.
Wireframes
AR Main Menu
AR Painting Panels
Life Story Panels
Markerless Environment Scanner
1st User Test (Paper Prototype)
By crafting a paper prototype a first user test was initiated. The main goal for this session was to gather information about how customers react to features. It was also observed how people navigate through the prototype.
Hi-Fi Prototype
Our final prototype was developed using ProtoPie, incorporating insights from our first user test with the paper prototype. Based on user feedback, we refined the design to create a more intuitive and user-friendly experience. The improved prototype focused on seamless navigation, clear interaction cues, and enhanced AR engagement. We addressed key challenges, such as navigation clarity, intuitive painting placement, and better UI instructions, ensuring users could interact with Frida Kahlo’s art and life effortlessly. This high-fidelity prototype provided a realistic preview of the final app, allowing us to test and validate interactions before development.
Design
Based on our design systems and the results of our user tests we created the UI components more accessible and simple for the user to understand.
User Interface (UI)
Welcome
Main AR Menu
180° Painting Frames
AR Life Timeline
Painting Selection to Hang
Markerless AR Scanner
Final User Test (AR App)
We conducted the third user test using a functional AR application. The primary objectives were to evaluate the usability of menu items, AR painting gallery, and life story panels, as well as to assess users’ comprehension of the app’s navigation flow and interaction with clickable elements.
We conducted a undirected test with 4 user. During the test sessions we observed user behaviour and took notes. After the test we did a retrospective session to understand user perspective about the app.
Test Results
"Wall Placement" button clicked first due to central placement; left/right buttons often missed (off-screen during close-up scanning).
Symmetrical layout caused initial confusion, users swapped phone screen to choose direction.
Users were captivated by the immersive experience but initially struggled to navigate through story panels, often overlooking "Back/Forward" buttons.
Text was frequently ignored due to language barriers (e.g., non-German speakers) or the high-pressure testing environment.
Generally clear, but transparency reduced visibility for some.
Future plans for Improvement
Bordered or colored buttons with less transparency for better visibility.
Implement the net like life-story timeline panels as planned, to provide efficient navigation for the users.
Fix wall placement feature bugs.
Augmented Reality immersive digital and physical world merge enhances engagement, but clear onboarding is needed for inexperienced users.
